Module 1: Defining Your Brand Identity

• Clarifying your brand’s purpose and personality

• Creating a message that communicates your value

• Understanding the psychology behind personal perception

Module 2: Story, Voice & Communication Style

• Crafting a personal story that strengthens your brand

• Developing a consistent tone of voice

• Translating personality into captions, videos, and interactions

Module 3: Visual Identity & Aesthetic Signature

• Building a recognizable visual identity

• Creating aesthetic patterns across platforms

• Using design principles to communicate character and mood

Module 4: Credibility, Positioning & Authority

• Authority building strategies for creators

• Establishing expertise with content

• Social proof and digital reputation management

Module 5: Maintaining, Evolving & Protecting Your Brand

• Long term brand maintenance strategies

• Adapting identity as your goals evolve

• Handling criticism, controversy, and brand safety

Each module will cover essential topics and provide learners with a foundation in web design principles, coding skills, and practical techniques for creating visually appealing and user friendly websites.